When a client hires us to design a logo for them, it’s our job to make sure that we’ve provided them with everything they need for any possible way they may ever use their logo — this includes use on a website, as social media avatars, blown up to fit a billboard, stripped down to be embroidered onto a shirt, used in a strictly black & white context, or whatever else. These won’t be used as often as the full color variations, but it’s important to have copies of these on hand regardless. While this approach has some benefits, in some cases showing too many ideas is counter-productive to the natural flow of a project. Try presenting the client with 3-5 variants of the final logo. If a client asks you to send over the font file that you used, politely explain that you’re not allowed to under law, and instead, give them a link to where they can download the font and install it themselves. How to Present your Logo Designs to Clients – Top Tips & Tools, [Podcast] How to Make a Difference with Branding & Design with Michael Johnson. If you want to get premium rates, you need to constantly prove that you are not a junior anymore. Introduce your clients to the scientific side of the process: walk them through the dimensions and proportions of your logos, explain why you chose a particular composition standard, and show examples. Like every person, clients just love to feel that they are special and included in the … He spent 197 dollars to buy all his items – and made in total more than 8000 dollars. If there are two things we're reminded of every day at Focus Lab, it's that craft is never enough, and communication is essential. I took on a more active role. For every logo design project, I like to create a dedicated folder for all of the files. This will help put you and your client in the same perspective. Check out my gear on Kit: https://kit.com/willpat In this video, I show you how I personally send my logo design concepts to the client to preview! So, they convey their reasoning and vision to clients – while beginners simply send an image. With tools like Gingersauce, you can generate detailed logo presentations simply by uploading a logo. I originally wrote about preparing and generating logo files for clients back in 2015, but I’ve since improved my process and formatting, and this time around I’d like to do a better job of breaking down the process and giving you a more in-depth look at things in order to help you better understand. At logodesignteam.com , we take our work seriously and view each client as a unique opportunity to help them make an impact on the world through their brand and their logo. This allows me to present each option separately, then end the presentation with a discussion about the identity which is most suitable. You wouldn’t want your client to be overwhelmed with the aesthetics and distract their attention from the main design. A good example of this would be for use as an avatar on Facebook, Instagram, or Twitter. If you’re like me and use email to conduct business though, you may have trouble trying to attach and send 10+ MB files over email. I know this was a very long and extensive post, and if you skipped over large portions of it, I don’t blame you. Remember to choose a group of real applications to test the viability of logo design concepts. This is the same approach that I’ve used for thousands of logo clients over my 7 years of experience. Thank you for sharing your knowledge and experience! (There is so much to say here. Artists are very picky about how they demonstrate and interpret their work. What is your pricing strategy? Since your client likely isn’t well-versed in file formats, extensions, and how they can best be used, it would be very helpful to provide them with a guide that briefly outlines such. This format won’t always work in every context though, which is why we need to render some more variations. Step 1 10 Best Earphones for Music Lovers in 2021, 6 Step Guide to Building a Website With Zero Coding, Branding, identity & logo design differences explained, Sell your logo designs to prospective clients, Display your creative vision and create the appealing end result. This Logo Presentation Template is our secret sauce – a direct representation of how we present branding work to our clients. Conveying emotion is central to communication. 3. This is the complete logo design, with both the icon and the text next to it. what should be the size of canvas or cardboard when designing a logo? Taking structure and color variations into consideration, the files we’ll be producing for our example logo are as follows…. I set up an illustrator at 250 by 150 and created a logo. Letting clients use your logos however they please is not what an artist would do. Now, let’s look into the points you need to make when delivering a logo for your client. Finally, you present logo design concepts in context of applications relevant to the client. If you used a stock font in the logo, do not send your client a copy of it. I took on a more active role. ), An example of the favicon used for my website. Present your logo design on a clean cardboard standby for a neat and professional look. I’ve included a video tutorial at the top of the post demonstrating how to prepare logo files for clients using Adobe Illustrator. Over years of work, it became clear that presenting logos is a science, not an art. It’s intended to be used on black/darker backgrounds. or we can design at any size and can modify it as per requirement. Let’s say you’ve been working with your client for a while — presenting ideas and going back and forth with revisions — and this is the final design that they’ve agreed on and would like to finalize… That way you will … Who can I contact if I have questions regarding this article? If you’d like to do the same for the full lockup and the wordmark variations, go right ahead. Do you save your files in Inkscape as plain .SVG or Inkscape .SVG? This is what sets you apart from the rest of the market. Tell it how it is. It will make the client respect your expertise and creativity a lot more. Read affiliate disclosure here. 5. So, go the extra mile and pay attention to details that beginners ignore. Know your client. 1. Your email address will not be published. Isn’t there a smarter, more awesome way to present your epic logos to clients? Your way of presenting a design must be such that it creates a good impression about you as a professional. I like to include it with my more expensive pricing packages as an incentive. Clients, on the other hand, might not have the skills that are needed for choosing among logo variations. The profile pictures on most social platforms are formatted to be a symmetrical square, meaning a horizontally-oriented logo design (like our example) won’t fit very well. What are i have options of SVG, PDF and EPS. I usually like to provide SVG, EPS and PDF. In an ideal world, I would have a face-to-face meeting with the client. No thank you, only clicking on the adds that run in this website. So if necessary, order a new sign that's designed specifically to fit the new logo. As of 2018, the overwhelming majority of people visiting my site are still doing so on 720p displays. Make the logo presentation in-person or via video. This leaves plenty of empty space around the edges. The voice is an essential medium that gets the job done. As an artist, you have a right to come up with constraints for your logo usage. Design Brief. It’s always good practice to send your client three variations of … In case of a digital presentation, make sure to send the files in an acceptable format that allows the client for easy reading of the content. While the risk is low that a customer will sue you for unauthorized use of their name or logo, you want to avoid that awkward conversation when you are requested to remove it. See Jacob’s brand identity questionnaire or design briefhere. Will these open in illustrator and corel draw? What seems the most professional way to do it, from my experience, is to present the following: actual logo in editable format (ai or eps, preferable) - include a version of the icon separated from text if applicable. That’s typically more than enough to cover all bases. Explain the Concepts behind the Logo. At first glance, the logos of a professional design studio don’t seem that much different from a freelancer’s work. The Big Logo Presentation! Usually, the files are accompanied only by a short explanation. If you’re a designer, this post will help you know exactly what you should be providing to your clients, and if you’re a client, you’ll know exactly what to expect from your designer in terms of logo files. Applying Your New Brand to Your Website. This will give each individual element of the design its own individual layer, and from there you can export it as a PSD file. Turning logos into visual identity isn’t difficult. The next area we need to pay attention to is the colors used for the logo. To avoid this, I like to use a file hosting service like DropBox or Google Drive. The first thing I did was stopped showing a pdf to my clients. What I like to do is open the vector copy with Illustrator, and in the Layers menu, click the options icon in the top-right corner and select Release to Layers (either sequence or build.) What is the nature of the business? If you don’t ask, you’ll be forever guessing. You should have the same mentality towards your logos, too. ... From major changes like your new logo… Check the video tutorial at the top of the page to see how they can all be batch exported with Illustrator. Most importantly, your client is going to need editable source files, sometimes referred to as the “master file”. Sometimes a client will ask me to include it, but it’s very rare. If you’re using your logo in a very simplified context — like on a black & white fax printout, or cut into a steel sign — these monotone copies will offer the versatility needed to accomplish that. Letting clients get a peek of your creative thoughts increases the transparency of the cooperation. You can do this by adding an underscore to the beginning of your folder nam… If you’re working on a platform like Upwork or Fiverr, then uploading large file sizes probably won’t be much of a concern for you. Here’s a copy of the guide I created: LogoFormatGuide.pdf. Proof of … Your client’s logo should be rendered at no smaller than 1024×1024 pixels. This is the standard variation in full color, and it will probably be the most used variation as well. 4. 7Zip is a very simple (but useful) free tool. Present your work as if it’s art. It’s go… Do you have any other logo design presentation tips? A logo is the product of your work, but its presentation is the packaging. What makes a difference between a premium designer and a beginner? To help you better understand how I like to prepare and render logo files for clients, here’s all of the bundled of files for the example logo used in this post. You don’t need to provide every one of these formats. Let’s say you’ve been working with your client for a while — presenting ideas and going back and forth with revisions — and this is the final design that they’ve agreed on and would like to finalize…. You don’t need branding experience. The first thing we need to do is break the logo down into three different structures…. logo in non editable format (png is the best choice, as size doesn't matter). Nearly all designers agree that the initial accumulation of information from the client is … What the client wants to hear in your logo presentation is how that particular design is going to help the company. In this week’s video, I share a real example of a pdf I created to show logo options to a past client. This instance, the files post demonstrating how to group it underscore to the segment. Adds that run in this website m ready for the presentation with engaging headlines and wholesome design, the.! 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