The indicator is valued at the current exchange rate of the respective year versus the US$. The Vietnamese coffee market is divided into two distinct segments. 99 ($0.37/Ounce) In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. CONTRIBUTOR | Opinions expressed by contributors are their own. cappuccino) designed to be mixed with hot water. Vien of VInamit said the company has exported two tons of dried fresh coffee to the US market. At the present, the amount of Vietnam exporting coffee to the world market accounts a high rate, but the quality is not high enough, so the export turn-over is still low. Post estimates Vietnam’s MY19/20 total coffee exports, including green beans, roasted and ground, and instant coffee, at 28.3 million bags. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for communication. | Source: Statista, based on IMF, The indicator shows the share of unemployed people in the selected region, defined as persons without work that seek employment, as a percentage of the total labor force. VietNamNet Bridge - With the stable growth rate of 8-10 percent per annum as reported by Vicofa, Vietnam’s instant coffee market is a lucrative market which deserves investments. in million US$ Marketing Strategy for Birdy instant coffee in Vietnam Market The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. The average revenue per person in the Instant Coffee segment is expected to amount to US$4.51 in 2020. According to research conducted by I.A.M Marketing Institute on coffee consumption habits, 65% of Vietnamese coffee drinkers use coffee 7 times a week, favoring men (59%). In the 2016/17 season, according to USDA, coffee production was estimated to have dropped to xx.x million bags (60kg/bag), the lowest level since the 2012/2013 season. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for clothing and footwear. The ""Average Volume per Capita"" box shows the average volume of the selected market (market segment, region) per person for each year. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, The price of a Big Mac at McDonald's has been introduced by the Economist in 1986 as an illustrative example to compare price levels between countries. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Vietnam’s coffee market is expected grow in value at a rate of 8.2% during the 2018 – 2023 period, with an average per capita coffee consumption estimated at 1.1 kg in 2018. The Q3 2017 report of BMI Research showed that in 2005-2015, the volume of coffee consumed by Vietnamese increased by 3.5 times, from 0.43 kilograms per head to 1.38 kilograms, and the figure is expected to rise to 2.6 kilograms by 2021. Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . Vietnam coffee market production output in the past years has many fluctuations. A report by BMI Research in late 2017 showed that in 2005-2015, annual Vietnamese coffee consumption increased 3.5 times from 0.43 kilograms per head to 1.38 kilograms. Another important characteristic of coffee growing in Vietnam is an average yield exceeding 2.3 metric tonnes per hectare, one of the highest in the world. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for restaurants and hotels (U.S.=100). New, Figures and insights about the advertising and media world, Industry Outlook The ""Price per Unit"" box shows the average retail value per unit in the selected market (market segment, region) in US dollars for each year. Due to local sales taxes, the overall tax rate may vary within the country. | Source: Statista, based on IMF WEOD, Share of income that accrues to the income group of the highest 20% | Source: Statista, based on World Bank, Share of income that accrues to the income group of the second 20% | Source: Statista, based on World Bank, Share of income that accrues to the income group of the third 20% | Source: Statista, based on World Bank, Share of income that accrues to the income group of the fourth 20% | Source: Statista, based on World Bank, Share of income that accrues to the income group of the lowest 20% | Source: Statista, based on World Bank, "The Gini index measures the income distribution among individuals or households within an economy on a scale from 0 to 100. You can only download this statistic if you are a Corporate Account user. Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . -13.1% ""0"" would mean a perfectly equal distribution (everyone has the same income) while ""100"" would mean perfect inequality (one person gets all income). The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) in million US dollars for each year. Dec 12, 2019 | USD 1,499... 2014. These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. Roasted coffee (coffee phin) accounts for about two thirds of the coffee consumed; The rest is instant coffee. Nestlé Vietnam maintains its lead with popular Nescafé brand In 2019, Nestlé Vietnam continued to hold the leading value share in coffee thanks to its popular brand Nescafé in various coffee categories – especially instant coffee mixes – and to its strong, ongoing marketing activities in the country. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Revenue in the Instant Coffee segment is projected to reach US$438.6m in 2020. The market is expected to grow annually by 9.6% (CAGR 2020-2025). Follow us on Facebook | Twitter, Copyright © 2020 Vietnam Insider. This contains 5 years of historical data and five-year forecasts.This Market size report gives an instant overview of the Vietnam Coffee Market | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for furnishings, household equipment and routine maintenance of the house (U.S.=100). It covers all private household spendings meant for consumption at home. In relation to total population figures, per person revenues of US$4.51 will be generated in 2020. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for education (U.S.=100). Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for health. In 2016, Nestlé Vietnam Ltd. led the coffee sales, with a retail volume share of 27%. Households denote residential communties of people living and keeping house together. in US$. The Instant Coffee segment is expected to show a revenue growth of 15.0% in 2021. The Instant Coffee market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. Terms of trade are especially important for developing and emerging countries that are dependent on commodity exports whose value swings with the world market for these goods. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). Not only targeting the domestic market, coffee brands hope they can export products. In 2017 alone, Nutifood spent VND1 trillion on projects developing high-quality coffee growing area in Dak Lak province, especially Phuoc An Farm. Coffee Vietnam market size data most recently updated in 2020. This is due to high ending stocks, expected relatively good production, and higher green bean exports. Likewise, for some product groups and services different rates might apply. This is one company which offer origin traceability with the growing area of 830 hectares. The products are made of 100 percent Vietnamese coffee beans which are cultivated in accordance with Nescafe Plan’s standards. Revenue in the Instant Coffee segment is projected to reach US$438.6m in 2020. Gaps filled with next higher COICOP position. Café du Monde was the original French market coffee stand, showing up in New Orleans only a few years after the French introduced coffee in Vietnam (1862). Nestle, for example, attracts Vietnamese consumers by promising to create new products that suit Vietnamese taste. Due to local taxes, the overall tax rate may vary within the country. Included are both consumption of goods as well as services (cleaning and cobblers). and over 1 Mio. Nuticafe, for example, is produced by extracting and concentrating coffee at the temperature below 0oC which allows to maintain the freshness and natural aroma of roasted coffee. Accessed December 23, 2020. https://www.statista.com/outlook/30010200/127/instant-coffee/vietnam, Instant Coffee - Vietnam. | Source: Statista, based on KPMG, Displayed is the top marginal tax rate. 7.3 Forecast on Demand in Coffee Market in Vietnam 7.4 Forecast on Export of Coffee Beans in Vietnam Selected Charts Chart General Population Size in Vietnam, 2006-2016 Chart Vietnam's GDP Per Capita, 2011-2016 ... Vietnam Instant Coffee Market - Forecasts from 2020 to 2025 Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation data (GDP deflator). The weights of the components vary by country according to local consumption patterns. Sorry, your blog cannot share posts by email. More instant coffee brands join Vietnam’s market, Singapore received its first shipment of COVID-19 vaccines, World’s most endangered turtle found in Vietnam, Vietnam will become an upper-middle-income country, “Vietnam has a strong voice and has won…, Here’s what Vietnam responds to U.S. decision relating…, Vietnam economy to grow 3% in 2020 despite…, Vietnam will replace magnetic stripe cards by EMV…, State Bank of Vietnam denies creating unfair trade…, Why the U.S. Market size is based on retail (off trade) and non-retail (on trade) sales. This report covers all instant and fresh coffee. Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for education. Figure 1: Coffee Exports to Major Destination in the First Half of the Marketing Year (million bags) The indicator is valued at the current exchange rate of the respective year versus the US$. Vietnam: Instant Coffee Market – Market Analysis, Size, Trends, Consumption, Insights, Opportunities, Challenges and Forecast until 2024. The credit is shown in gross terms with the exception of credit to central governments which is shown in net terms. Reading Support Analysts commented that though the domestic market is crowded, there are still opportunities for brands which can introduce new original products. | Source: Statista, based on IMF WEOD, World Bank and ILO, The indicator shows the share of all domestic credit of the total gross domestic product (GDP) in the region. The Instant Coffee segment contains soluble coffee products, both standard and speciality (e.g. The Q3 2017 report of BMI Research showed that in 2005-2015, the volume of coffee consumed by Vietnamese increased by 3.5 times, from 0.43 kilograms per head to 1.38 kilograms, and the figure is expected to rise to 2.6 kilograms by 2021. Reading Support Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for alcoholic beverages, tobacco and narcotics. The ""Average Revenue per Capita"" box shows the average market value of the selected market (market segment, region) per person in US dollars for each year. Retrieved December 23, 2020, from https://www.statista.com/outlook/30010200/127/instant-coffee/vietnam, "Instant Coffee - Vietnam." Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for miscellaneous goods and services. | Source: Statista, based on Economist, Displayed is the standard rate. Vietnam: Revenue in the Coffee segment is projected to reach US$4,845m in 2020. This is an instant coffee product which has the flavor similar to that made with a traditional coffee filter. A senior executive of Nutifood commented that the competition is cutthroat, with many domestic and foreign brands. To compete with ‘veteran’ players, newcomers have to introduce original products. Numbers above 100 signal that prices are on average higher in this region than in the U.S., numbers below would mean prices in this region are on average lower than in the U.S. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for food and non-alcoholic beverages (U.S.=100). Gaps filled with next higher COICOP position | Source: Statista, based on IMF, national statistical offices, Consumer price index for housing, water, electricity, gas and other fuels. Vietnam has the capacity to make as much as 58,500 tons of instant coffee a year from nine plants, according to data compiled by Bloomberg News. According to Vietnam Standards and Consumers With a projected market volume of US$22,049m in 2020, most revenue will be generated in Japan. Vietnam: Revenue in the Instant Coffee segment is projected to reach US$438.6m in 2020. In the Instant Coffee segment, volume is expected to amount to 17.6 mkg by 2025. The average per capita consumption will stand at 0.2 kg in 2020. Now, there are many new names such as TNI (King Coffee), Ajinomoto (Birdy), Phindeli and others, though they hold a small market share. Probably because of that, the instant coffee market in Vietnam is always hot. The prices have been converted from Local Currency Units (LCU) using the average exchange rate of 2017. However, Emms said that Starbucks would risk alienating some of its potential clients if it didn’t include Vietnamese drip coffee on its menus here. | Source: Statista, based on World Bank, IMF, OECD, Net barter terms of trade are calculated as the percentage ratio of the export unit value to the import unit value, measured relative to the base year 2000. Reading Support The Coffee segment consists of Roast Coffee… yoy, -13.8% Update, Insights into the world's most important technology markets, Advertising & Media Outlook | Source: Statista, based on World Bank", Consumer spending, per capita (current prices), Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Accessed: December 23, 2020. https://www.statista.com/outlook/30010200/127/instant-coffee/vietnam, Instant Coffee - Vietnam Statista, https://www.statista.com/outlook/30010200/127/instant-coffee/vietnam (last visited December 23, 2020), A definition and detailed explanation of the displayed markets can be found, Number of individuals (all ages) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 0-4) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 5-9) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 10-14) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 15-19) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 20-24) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 25-29) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 30-34) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 35-39) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 40-44) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 45-49) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 50-54) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 55-59) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 60-64) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 65-69) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 70-74) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 75-79) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 80-84) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 85-89) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 90-9) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 95-99) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, Number of individuals (age 100+) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices, The GDP deflator is derived by dividing current price GDP by constant price GDP and is considered to be an alternate measure of inflation. The indicator is valued at the current exchange rate of the respective year versus the US$. The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. Sorry for interrupting, this website uses cookies to improve your experience. Vinamit’s chair Nguyen Lam Vien said that the coffee is made with technology which preserves the product for a long time in normal conditions. Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms. Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . Due to local taxes, the overall tax rate may vary within the country. Among the 15 best instant coffee, I fancy the Waka Coffee Quality Instant Coffee the most because I am addicted to the fascinating flavor of this product. | Source: Statista, based on World Bank, IMF, Eurostat and national statistical offices, Estimated price level index for alcoholic beverages, tobacco and narcotics (U.S.=100). Vietnam continues to import small quantities of green coffee beans, as well as roasted and instant coffee from Laos, Indonesia, Brazil, and the United States. According to the Vietnam Coffee & Cocoa Association, the instant coffee market grows by 8-10 percent per annum. in the Instant Coffee market Reading Support The average value of coffee exports is around US$3 billion per year, accounting for over 10% in million US$. You can find the source in the data box in the lower left corner. More instant coffee brands join Vietnam’s market VietNamNet Bridge - The instant coffee market, including capsules and pods, is heating up, but analysts believe there are still opportunities for newcomers. The Instant Coffee segment is expected to show a volume growth of 1.7% in 2021. Trung Nguyên, one of Vietnam's leading domestic coffee brand, markets its instant coffee as being made from “the choicest coffee beans from Vietnam’s legendary basaltic region” So legendary that domestic tourists have been flocking to Dak Lak on official coffee … To maintain the 2 nd position in the world of exporting coffee, Vietnam economy to grow 3% in 2020 despite... Fujifilm Instax ready-to-launch the new Square Camera Instax... Vietnam economy to grow 3% in 2020 despite COVID-19 crisis: World Bank, “Vietnam has a strong voice and has won trust worldwide”, Vietnam regulates bonus pay for women’s work on period, Vietnam cuts electricity prices to support economic recovery from Covid-19 impacts. The “Volume” box shows the apparent consumption of the selected product (market segment, region) in millions for each year. Cappuccino). You can find further source information in the methodology section. With similar coffee roots, it’s not a terrible surprise that Café du Monde can be so intertwined with Vietnamese coffee. These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices, Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The roasted and instant coffee market has annual revenue of up to VND20 trillion. Directly accessible data for 170 industries from 50 countries This contains 5 years of historical data and five-year forecasts. Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020. One month before, Vinamit, known as a dried fruit producer, also jumped into the market by introducing Espresso Coffee, a dried fresh coffee. in the Instant Coffee market Data has been extrapolated from the last iteration of the World Bank's International Comparison Program (ICP) using inflation and exchange rate data . Vinamit said the company has exported two tons of dried fresh coffee, blended and frozen powder... Higher green bean exports, 2020, from https: //www.statista.com/outlook/30010200/127/instant-coffee/vietnam, coffee... Nuticafe iced milk coffee of people living and keeping house together © 2020 Vietnam Insider discover market. For interrupting, this website uses cookies to improve your experience overall tax rate may vary within the.. Is heating up in late August, Nutifood spent VND1 trillion on developing! Goods as well as transportation instant coffee market in vietnam ending stocks, expected relatively good production, and higher bean! Trade instant coffee market in vietnam and companies serve as the foundation for the Statista market models information in the Consumer market Outlook a! Two distinct segments is one company which offer origin traceability with instant coffee market in vietnam growing area of 830 hectares are not as. Exception of credit to central governments which is shown in gross terms the! This statistic if you are a Corporate Account user two thirds of respective. 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