Cartons of White Claw, a flavored alcoholic fizz in a can are on display at the Round The Clock Deli ... [+] September 11, 2019 in New York City. Our brewing team created the perfect hard seltzer for any occasion using a unique, five-step filtration process and the highest quality ingredients like sparkling water, real cane sugar and natural fruit flavor. AG: Seltzer has brought excitement to the entire category and brought consumers back to beer from wine and spirits. With an 8% ABV, Bud Light Platinum Seltzer’s alcohol content is considerably above the average hard seltzer in the US market, as well as being different proposition to the other hard seltzers in Anheuser-Busch’s portfolio (Bud Light Seltzer at 5% ABV, Bon & Viv at 4.5% ABV; and Natty Light Seltzer at 6% ABV). Currently, Bud Light Seltzer is available in Black Cherry, Strawberry, Lemon-Lime and Mango. That's fine for day-drinking, but sometimes you just need to get where you're going, and that's where Platinum Seltzer comes in. I have worked almost every angle of the wine and food business: from server and consultant to positions in distribution, education and sales. AG: We cannot disclose this, but we can assure you that our best-in-class brewing team has worked to create something that consumers will enjoy – whether you’re Bud Light drinker, a seltzer drinker or both. The launch follows that of 5% ABV Bud Light Seltzer​​ earlier this year as Anheuser-Busch continues to make moves in the booming hard seltzer category. - Last updated on So you just keep on drinking and drinking unless with the urge to urinate. It is made from cane sugar, sparkling water, natural fruit favors, agave, and comes in at 170 calories in a 12 fl oz can. Anheuser busch, Ab inbev, hard seltzer, Bud light { Expanding our hard seltzer portfolio with Bud Light Seltzer and the power of our distribution network will only help the category grow which is great for beer overall. ‘Flavorbomb’ Has The Answer. Hard seltzer has been a success for the Bud Light brand since its January launch. Hard seltzer is bringing consumers back to the beer category. function sanitize_gpt_value2(gptValue) Andy Goeler, VP of Marketing, Bud Light, said: “Building off the continued success we have with Bud Light Seltzer and Bud Light Platinum, we’re taking the momentum we have in both categories to announce a brand-new innovation: Bud Light Platinum Seltzer. AG: Yes. Is Switzerland The Real Origin Of Italy’s Panettone? Subscribe, By Rachel Arthur All Rights Reserved, This is a BETA experience. Buyer’s guide: Highly flexible PET preform injection molding systems, A future path for JNSD: download the white paper, Expanding the value of beverage through wellness, Discovering Lemon Myrtle – Research Summary Report, Download The Essential Guide to Tethered Closures, Reduce Sugar | Total Sweet Solutions from Sweegen, Sign up to our free newsletter and get the latest news sent direct to your inbox, Processing Equipment & Systems, Automation, Control, Packaging & Packing Materials, Containers, News & Analysis for the Beverage Industry. AG: As the biggest brand in the industry we have a broad consumer base, but seltzer gives us the opportunity to expand it. (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images), Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. }); The new 8% ABV hard seltzer comes in three flavors: citrus, wild berry and blood orange. Liza B. Zimmerman (LBZ): Why did a beer company decide to get in the seltzer game? (Photo by TIMOTHY A. CLARY / AFP) (Photo credit should read TIMOTHY A. CLARY/AFP via Getty Images). Related tags: One of the latest brands to hop on the bandwagon after launching in January 2020, Bud Light Seltzer became so hot so fast that it already holds a spot as the third biggest seltzer in the US. They are portable, low-alcohol and appeal to millennials, the most elusive generation for spirits marketers. "We are prepared for a big launch. Number of Flavors: 4 (Black Cherry, Lemon Lime, Strawberry, and Mango) ABV: 5% Bud Light Seltzer will be available to the public in the first quarter of 2020 in black cherry, lemon lime, strawberry, and mango flavors—and in tallboy cans. It is the perfect hard seltzer for any occasion using a unique five-step filtration process and the highest quality ingredients like sparkling water, real … At $15.99 for a 12-pack with 4.5 percent ABV, they’re heavy on the price tag and light on the alcohol content. One of the country’s biggest beer producers, Bud Light of the Clydesdales’ fame, has even just launched its own, new brand. LANDOVER, MD - OCTOBER 06: A fan holds up a can of Bud Light during a game between the New England ... [+] Patriots and Washington Redskins at FedExField on October 6, 2019 in Landover, Maryland. Buy Now. A hard seltzer craze is sweeping the United States as Generation Y and Generation Z pursue healthier lifestyles, influenced by viral trends on Instagram and YouTube. Anheuser-Busch is expanding its Bud Light Platinum portfolio with Bud Light Platinum Seltzer. You may opt-out by. dataLayerNews = {}; var reg = new RegExp('\\W+', "g"); for (var i=0; i < aTags.length; i++) Bud Light Platinum Seltzer is a premium hard seltzer made for those refreshing evenings filled with endless possibilities. Bud Light Seltzer is an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. With hard seltzers taking over the boozy world, it seems like every alcohol brand out there is developing their own version ... Beginning in the first quarter of 2020, you’ll be able to pick up a case of Bud Light Seltzer in black cherry, lemon lime, strawberry, and mango flavors. So I sat down with the company’s vice president of marketing, Andy Goeler, to understand why a beer company wanted to get into the very crowded hard seltzer marketing fray. The beverage is the "largest and most successful innovation" in its 38-year-history, a … Bud Light Seltzer will come in four fruit flavors, each containing 5% alcohol by volume, 100 calories, 2 grams of carbs and less than 1 gram of sugar, appealing ingredients among the … One of the country’s biggest beer producers, Bud Light of the Clydesdales’ fame, has even just launched its own, new brand. LBZ: Do you have concerns that the seltzers could cannibalize beer sales? - Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine. © 2020 Forbes Media LLC. Free newsletter Bud Light Seltzer, made from cane sugar and natural fruit flavor, comes in four varieties: Black Cherry, Lemon Lime, Strawberry and Mango. $(document).ready(function() { Bud Light Seltzer will hit shelves on Monday, Jan. 13, and it will be available in Black Cherry, Lemon Lime, Mango, and Strawberry flavors. Bud Light Seltzer complements our existing offerings of Bon & Viv Spiked Seltzer and Natural Light Seltzer by putting the power of our biggest brand behind this new product. I have been writing, educating and consulting about wine, cocktails and food for more than two decades. The alcohol by volume is around 5% and the calorie-content is relatively low. Made with real agave & triple filtered with natural fruit flavors Wild Berry, Citrus, & Blood Orange. LBZ: It is basically a product for the off-premise? The seltzer will be available in black cherry, lemon-lime, strawberry and mango. OZ Fat 0g Per 12 FL. With Bud Light Seltzer’s successful entrance, ... One can has 100 calories, 2 grams of carbs and 5% alcohol by volume. Opinions expressed by Forbes Contributors are their own. 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